About Me and My Journey
School
I completed my Higher Secondary from Army Public School, taking Humanities as my stream with Economics. It was intriguing to learn History, and Economics was my favorite. The journey was incredible; I was part of the NCC and art club, and also participated in debates and multiple GDs. Overall, it was a great experience.
Bachelors
With an interest in humanities, I pursued a degree Bachelor’s in Arts. I had nine subjects including History, Politics, Economics, English, and Computer Studies. But the most interesting part was starting my small business, Kalakaaar, which offered customized products like canvas boards, bracelets, and T-shirts. And thus, the journey of Kalakaaar began.
Graphic Designing
During my undergraduate years, I developed a keen interest in graphic design. This passion led me to pursue a course in the field, which eventually landed me an internship in graphic design. In this role, I collaborated closely with the marketing team to create engaging content, and it was during this time that I developed an interest in digital marketing.
Kalakaaar
After gaining some experience in various jobs, I decided to start my own online business. I created social media accounts to explore how online business works and to enhance my brand’s reach. To my surprise, orders began pouring in from different cities. However, as my business grew, managing shipping and other operational challenges became increasingly hectic. This realization prompted me to pursue MBA to deepen my understanding of business management.
MBA
With a desire to learn management, I started my MBA at Medicaps University. I developed a keen interest in marketing, especially digital marketing. I read many case studies and worked on various projects like the Lululemon project and Google Ads to gain skills and insights into brand building.