My Top Instagram Strategies
Running a small business comes with its unique set of challenges, and staying relevant is one of the toughest. When I started Kalakaar (my small business), I faced this issue head-on. After researching and observing others, I experimented with various strategies to engage my audience on Instagram. Hereโs what worked best for me:
๐๐ง๐ ๐๐ ๐ข๐ง๐ ๐๐จ๐ฅ๐ฅ๐ฌ: I conducted polls to gather preferences on product variations like tote bags to determine which color they prefer. These engaged my followers and provided valuable insights for launching new products, or new features and setting suitable price ranges.
๐๐ฆ๐ฉ๐๐๐ญ๐๐ฎ๐ฅ ๐๐๐๐ฅ๐ฌ: Through multiple approaches, the crucial and the game changer was posting reels. Initially, I only posted pictures and reviews, but once I started posting reels about the process. The engagement, reordering, and audience increased. I think showing them the process and story makes them feel more attached to the products.
๐๐ข๐ฆ๐๐ฅ๐ฒ ๐๐๐ฉ๐ฅ๐ข๐๐ฌ: Engagement doesnโt stop at just posting. I made sure to reply to every comment and direct message promptly. This personalized interaction made my followers feel valued and built a stronger community around Kalakaar.
These strategies not only enhanced my online presence but also translated into higher sales and a more loyal customer base.
Iโd love to hear your thoughts! What strategies have you found effective in engaging your audience? Share your experiences in the comments!